fairsfair.org

Placing the individual at the centre

With the rise of platforms came a rapid increase of applications. All these applications are focused on the individual and designed to keep their users interacting with them. The reason is not the increase of added value for the customer, but to display advertisements and learn about their behaviour.

When faced with the digital transformation in mobility (often referred to as MaaS, Mobility-as-a-Service), the platform centric approach showed that all these different applications are actually holding the passenger back from enjoying seamless, multimodal and cross border experiences. Individual needs were not at the centre of the service but the sales of service products and the display of advertisement.

Democratising data

Ticketing and MaaS platforms offer accounts, allowing the passenger the convenience to travel with a defined set of mobility services. The information which is required to offer these conveniences is held captive by the platforms as part of their business model. This information, like the overview of transactions, is of far greater value than the mere platform business model. For this information also allows operators and authorities to understand the consumption levels and how to adapt to them.

By enabling data clearing fairsfair.org democratises the transactional data. In mobility for example, the feedback loop of executed trips, the real time state of play in the travel process and even the future scenario of the booking is rerouted to all the relevant stakeholders equally. This allows each of them to reuse this information for their own purposes.

Control over identity and personal data

When registering for different applications, personal credentials are stored within different platforms. Even if it’s just for one time use. Not questioning whether they are needed at all. Fine print and ‘consent’ for use of data makes room for others, including third parties, to reuse personal and behavioural data. This wide spread of personal data outside the control of the individual opens doors towards identity theft. On top of this it is questionable whether monetising on personal data and behaviour without proper acknowledgement is fair to the customer.

By going back to the origin of the interaction between the (mobility) service provider and the passenger, ‘consent’ can be evaded. The legal transaction serves as the basis for exchange. Pinpointing the goal (service and payment thereof) of the data exchange, it becomes compliant by default. With the mutual understanding of such a transaction fairsfair.org enables the individual  to present its minimally required credentials to the appropriate organisation within the timeframe in which it is appropriate. Minimising the spread of data and maximising the control, enhancing the privacy.

Fair by default

With equal access to data, and control over personal credentials fairsfair.org looks to turn the tables of the platform economy into a more fair interaction, without losing the benefits of convenience. The trusted third party has lost the trust we placed in them by making commercial choices over those with respect of the reciprocal engagement of service offerers and consumers.

In compliance with International Data Spaces architecture and European Digital Identity frameworks (eIDAS2), fairsfair.org is paving the way for decentralisation of two key roles: identification and data clearing. For legal entities it builds forth on the organisational, legal and technical trust framework iShare.eu. On top of that we designed a transactional layer, which enables transparency in information management including the GDPR compliant consumer interaction.

Our added value is to support trusted interaction, independently and transparently, restoring the relationship of the service provider and the consumer, yet maintaining all the conveniences that digital transformation have brought us. 

Value for you

Having feedback has led to improvements across the board. Having access to the same understandable transactional information, impartially validated, stresses the value of communication, enhancing collaboration. This means that both the consumer as well as the service provider can contribute to the information trail, equally. Increasing the quality of data, and opening up seamless/touchless interaction. The approved entitlements support pre paid, but also post paid solutions including pay-as-you-go, to fit best pricing. Finally, the feed forward of planned commitments enables the organisation of means to fit the demand, without over offering or over producing, reducing inefficiencies. These insights also gave control over the passenger flow enhancing safety and security.

Don’t forget that the cost of security, maintaining a safe environment is increasing for organisations, with the possibility of loss of corporate credibility when breaches occur. Thanks to certified information management tools to guarantee the proper, compliant processing, the mitigating measures and the professionals to observe them can be reduced to a minimum.

How to tap in

Three API’s allow your organisation to bypass the information, reorganising it into compliant sets and activities. We will happily demonstrate how you can guarantee respecting privacy and can contribute to fair access to (transactional) data. In order to understand how fairsfair.org can benefit you, your organisation or your domain, we will happily answer your questions. For more in depth analyses and explanation, consultancy services are part of our product line.

Democratised data still needs some kind of ‘home’, fairsfair.org offers custodian services for (groups of) organisations. For accumulation and aggregation, related Data Protection Officers can help you with the Data Protection Impact Assessment including ethical, legal and societal aspects.